Why is blogging still a must in 2025 ?
In view of all the practices and modes in terms of communication, it is legitimate to ask whether blogging still has a place in 2025.
Yet, despite a taste of bad joke released in the 2000s, blogging continues to play a crucial role in the visibility and growth of a website. 👀
This is why investing in your blog in 2025 is more relevant than ever. 👇
Even Khaby Lame is shocked…
Table des matières
Optimization of SEO (Search Engine Optimization)
One of the most obvious benefits of blogging is its positive impact on your site’s SEO (Search Engine Optimization). Search engines, such as Google, give priority to sites that regularly publish relevant and quality content. By feeding your blog with articles optimized around strategic keywords, you increase your chances of appearing at the top of search results, attracting more organic visitors. As a reminder, these visitors are particularly important because they are qualified.
👇👇👇👇
As a reminder, these visitors are particularly important because they are qualified. They come to your site with an intention already related to your activity and therefore a not negligible interest!
Traffic is good, conversion is better. 😌
An engaged community
A blog is not just about presenting information; it creates a springboard for exchanges and dialogues with your audience. Be careful to keep these exchanges controlled.
We advise you not to activate comments directly on your site to avoid spam and hackers 🏴☠️ who would like to make free backlinks on your back.
➡️ See it here as an opportunity to share your content on the networks and discuss it directly there.
By posting regularly, you can develop a community of loyal readers who interact with your content. This community becomes a valuable asset for your brand. Loyalty, a sense of proximity, trust and increased expertise! 🫶🏽
(In addition it makes duplicable content)
Strengthening your credibility and expertise
We said it just before, but it deserves a whole point on the subject. Publishing in-depth and well-documented articles on your site positions you as an expert in your field. 💪
It’s about showing that you know what you’re talking about. So much so that people see you as a reference to the subject. It builds trust and encourages your visitors to come back for advice (or services), which is particularly interesting for businesses looking to build a long-term relationship with their customers.
Generation of qualified leads
Blogging is an effective way to attract and convert leads. By incorporating relevant CTAs (call to action) into your articles, you can direct visitors to specific pages on your site, encouraging them to sign up for a newsletter, request a quote or appointment, or download a guide. 🤓
This conversion process is essential to turn your visitors into potential customers.
Like all our orange buttons. 🙃
Traffic source example
These figures represent the proportion of traffic on Qonto in August 2024. (retrieved using one of our tools: similarweb.com)
It is clear that 32% of their traffic comes from SEO and their blog! (for Qonto, this represents 900k users in August 2024)
Some blogging projects we have done
Shop E Dom Market – Ecommerce
Blog creation
S.M.P.M – Rouxel Travaux
Website and SEO optimisation
Galpha – Cabinet de sûreté et sécurité
Blogging website.
Improve the user experience
A well-designed blog greatly improves the user experience by offering rich and relevant content that responds to your visitors’ questions and needs.
By providing clear answers and sharing useful tips, you extend the duration of visits to your site and increase the chances that your visitors will come back (do not forget to add value, show your expertise!).
Bonus point if you manage your internal mesh well 🔗!
Subtle promotion of your products and/or services
Le blog est une plateforme idéale pour promouvoir vos produits et services de manière naturelle et non intrusive.
Plutôt que de faire de la publicité directe, vous pouvez montrer comment vos solutions répondent aux problématiques de vos lecteurs, augmentant ainsi l’intérêt et la probabilité d’achat. Par exemple, chez Ema, on s’occupe de votre SEO !
Alors n’hésitez pas à prendre contact avec nous. 😎
The blog is an ideal platform to promote your products and services in a natural and non-intrusive way.
Rather than direct advertising, you can show how your solutions address the issues of your readers, increasing interest and likelihood of purchase. For example, at Ema, we take care of your SEO!
So feel free to contact-us. 😎
adapt to new trends
In 2025, digital trends are changing faster than ever. Having a blog allows you to stay flexible and react quickly to new expectations of your audience. You can adjust your content in real time to respond to current topics or the latest innovations in your industry.
If you already did it on your social networks, this may be an opportunity to make long versions on your site! 🔎
(Yes we like memes)
Potential monetization
A well-established blog can open doors to monetization. Whether through partnerships, affiliate marketing or sponsored articles, your blog can become an additional source of income in addition to supporting your main goals.
Engagement and social sharing
We talked about it quickly, but blog posts are great content to share on social media.
They not only increase your visibility, but also encourage the engagement of your audience. Interesting and shareable content can quickly make its way around social platforms, attracting new visitors to your site.
In short 👇
In 2025, blogging remains a strong pillar for any digital strategy. It’s not just a means of communication, but a multifunctional tool that boosts SEO, strengthens credibility, generates leads and improves the user experience. If you are looking to grow your site and adapt to the competition, blogging is an option not to be overlooked.
At Ema, we support you in this goal. Small call ?